Hi [First name],

If your website and content feel a little “2022” while the internet races ahead, you’re not alone. The good news: you don’t need a full rebrand to get back in the game.

In this edition:

• A free way to rethink your website layout with Google Stitch
• A simple way to approach keyword research in 2026
• A reminder to stay human with AI, plus one mindset truth

Meet Google Stitch: Your Website Co-Pilot

When a page on your site feels off but a full redesign feels heavy, Google Stitch can help you experiment without rebuilding everything. It lets you upload a screenshot or URL of a page and ask it to improve the layout, then export a design or code for your developer.

A simple way to use it:

• Choose one important page: homepage, services or a key landing page.
• Upload a screenshot or URL and give a clear brief like “make the value clearer above the fold and guide users to one primary action”.
• Compare a few options and pick the direction that supports your strategy, not just what looks nice.
• Hand that to your developer (or coding AI) to rebuild inside your existing brand.

The tool is the assistant. Your marketing brain still leads.

Stay Human with AI + One Mindset Truth

AI can draft, design and deploy faster than any human. What it cannot do is carry your lived experience, values or judgment. That’s the real advantage now.

That’s the focus of “How to Use AI in Marketing Without Going Vanilla” — a guide on using AI as support, not a substitute for your voice.

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Key ideas:

• Let AI assist with research, outlines and repurposing, while your key messages come from real client conversations and your own data.
• Protect the parts that define your brand: stories, opinions, frameworks and point of view.
• Use a simple rule: most core content human‑led, AI helping you move faster without flattening your tone.

2026 Keyword Research In Four Steps

Keyword research has evolved, but the job is the same: understand what people are actually searching for and create content that meets that demand.

Keep it simple:

1. Start with real questions
   • Collect phrases from sales calls, emails, DMs and consults.
   • These often don’t show “volume” in tools but are pure gold.
2. Check your current visibility
   • In Google Search Console, look at queries where you have impressions but low clicks.
   • These are “almost there” terms that may only need a better page or clearer title.
3. Use tools to expand smartly
   • In a tool like Semrush, plug in a core topic.
   • Prioritise question keywords (“how to…”, “what is…”) and high‑intent terms (“best…”, “vs…”, “for [type of person]”).
4. Think beyond Google into AI search
   • Focus on natural, conversational phrases and specific questions.
   • These are exactly the kinds of prompts people use in AI tools, which in turn draw on web content.

This framework can sit next to you whenever you plan new content or update old pages.

Your Action This Week

Choose one page and one keyword phrase to improve:

• One page: run it through Google Stitch to explore a clearer, more focused layout.
• One keyword phrase: pull it from a real client question and check how you currently show up for it.

Small moves, repeated, compound.

If this edition nudges you to update a page, rethink your keywords or use AI differently, hit reply and tell me what landed. I do read your emails.

Keep showing up,

Roslyn 💛

​P.S. Got more time? I explain in this short video why you should care less about your LOGO.​

To make sure you keep getting tools, stories and strategies like this, add showup@roslynfoo.com to your address book or safe senders list so my emails don’t disappear into spam.

ROSLYN FOO Marketing Strategist & Mentor, M. Comm Marketing CEO of Glamorazzi | RMIT Marketing Lecturer Paul Harris Fellow & Victorian Ambassador of Opportunity International Australia

How I can serve you:

• Would you benefit from a private marketing and business mentoring session? Book ​here​
• Want strategic marketing insights and tips to deliver consistent marketing efforts for your business with clarity and creativity? Browse my free resources.​
• Join Marketing & Mindset Instagram Channel for quick tips, fun ideas and creative nudges to elevate your marketing journey

Thank you for giving this email your attention. I hope the content has served you well.

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