Hi [First name], If your website and content feel a little “2022” while the internet races ahead, you’re not alone. The good news: you don’t need a full rebrand to get back in the game. In this edition: A free way to rethink your website layout with Google Stitch A simple way to approach keyword research in 2026 A reminder to stay human with AI, plus one mindset truth Meet Google Stitch: Your Website Co-Pilot When a page on your site feels off but a full redesign feels heavy, Google Stitch...
9 days ago • 3 min read
Hi [First name], I took one week off from your inbox. And somehow Melbourne packed in a Food and Wine Festival, a rock cabaret and the start of my 3rd new company of 2026 into the gap. I'm blaming Mad March — and the energy of a brand new cohort of strategic marketing students at RMIT who reminded me exactly why I love teaching. Why MFWF sells out in minutes while restaurants fight for bums on seats The Melbourne Food and Wine Festival has concluded and I've been to Taxi Kitchen and Carnitas...
28 days ago • 4 min read
Hi Reader, I love Autumn in Melbourne. The light is softer, the mornings are cooler, and somehow the city feels a little calmer. It's been a big week for me — agency work, business meetings, opening nights and a reel that sparked more conversation than I expected. Three things stood out for me. They're all connected, and I think you'll find at least one of them useful right now. Burger Bosses Went Viral, Watch My Trust Economy Breakdown McDonald's and Burger King dominated social media last...
about 1 month ago • 3 min read
Hi Reader, Two weeks ago, I saw Lygon Street's taking its biggest move of the decade to become Italian again. Sooshi Mango opened Sangaweech on Lygon Street, and the queues to have this sandwich turned into a marketing lesson every business should note down. If you have seen my breakdown of how Sangaweech went VIRAL, you’ll be excited to know more, so keep reading. The Recipe For Becoming Viral So what did Sooshi Mango actually do? Glamorazzi was invited to the Sangaweech VIP Tasting Event...
about 2 months ago • 2 min read
Hi Reader, Last week, we talked about Fire Horse energy and how 2026 is asking you to ride, not hide. Did my Marketing Forecast for the Year of the Fire Horse land for your Chinese zodiac sign? Today, I want to get very practical about one thing shaping all of this: AI. AI is everywhere now. That means humanness – your stories, your lived experience, your original perspective – is the new scarcity. Brandwatch’s 2026 report shows people are fed up with low-effort, AI-heavy content, with...
2 months ago • 2 min read
Hi Reader, Yesterday I celebrated the arrival of the Year of the Fire Horse, and I can already feel the shift. If you’re into metaphysics (or just curious), this will give you a fresh lens on your business this year. Last year carried snake energy – a season of shedding skins, letting go and uncomfortable growth. For so many small business owners I support, 2025 felt like closing chapters: retiring offers, ending misaligned collaborations, outgrowing old identities. Now, we’re in something...
2 months ago • 2 min read
💌 THE MARKETING MOMENTUM MAIL Hey Reader, Last month's events reinforced that some of the best marketing doesn’t come from a straight-up funnel. It comes from how we move through a room, share a table, or show up in a moment no one truly planned for. Because I certainly did not plan for these gems to drop! 🍽️ THE UNFUNNELLED IMPACT Forget the noise about "engagement metrics." What truly moves the needle is raw, unvarnished connection. Two weeks ago, I had the privilege of directing another...
9 months ago • 2 min read
💌 THE MARKETING MOMENTUM MAIL Hey Reader, Last week's events reinforced that some of the best marketing doesn’t come from a straight-up funnel.It comes from how we move through a room, share a table, or show up in a moment no one truly planned for. Because I certainly did not plan for these gems to drop! 🍽️ THE TRUFFLE MARKETING EFFECT Sunday lunch was wholesome. One girlfriend, a bottle of Chablis, and a table spread of freshest produce from the South Melbourne Market on a crisp Melbourne...
9 months ago • 2 min read
💌 THE MARKETING MOMENTUM MAIL Hey Reader, Do you ever feel like the internet’s just… too loud? More content. More value. More showing up. Some days, that’s energising. Other days? It’s just a lot. I’ve been sitting in that tension lately — between creating content and simply living the kind of life that naturally inspires it. Because here's the truth: Content feels heavy when it’s disconnected from real momentum. And that’s always my cue to return to rhythm. Right now, rhythm for me looks...
10 months ago • 1 min read
