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Hi Reader When was the last time a piece of content made you think differently, or feel something real? Now think about how much content you scroll past every single day without blinking. That gap between content that lands and content that disappears is getting wider. And ironically, AI is the reason why. I've been in this industry long enough to know that every wave of technology creates two camps. The ones who use it to go deeper and the ones who use it to go faster without going anywhere. Right now, most brands are going very fast. Straight into irrelevance. The good news? That's what this video is about. Click here to watch. Leave a comment. I want to know where you stand. How I can serve you:
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I am a marketing strategist, educator and a passionate believer that life is here for us to live to its fullest. If you feel called to start a purpose-driven business, or are looking for a proven marketing approach to make a greater impact with your existing business, I am here to help you reach your business goals through practical strategies that builds momentum. Subscribe to my Marketing Momentum Mail and let's show up together!
Hi Reader I’m in Adelaide this week, celebrating my second nephew Jasper Foo turning 100 days old.Tonight, Illuminate Adelaide switches on, with nineteen nights of light, art, music and immersive experiences across the city. Being here, watching a new life and a city about to glow, has me thinking about this: Success is rarely about copying the “right” strategy.Success is a byproduct of self‑expression. Think about it… The bestselling author who finally wrote the book only she could write....
Hi Reader We are in the final stretch of the financial year and if you have not made a move yet, there is still time to do something meaningful before June 30. EOFY is not just a retail event. It is one of the few moments in the year when your buyers are actively looking for reasons to spend, and where a clear, timely message from you can genuinely move the needle. Depending on how your business works, one of these will be exactly what you need right now. 1. If you sell products: How to Run a...
Hi Reader Today I turn 43. Yesterday, on my last day of being 42, I took some time to reflect on what this year has taught me. I feel clearer now on what I really value: peace, health, and purpose. How I feel in my body. How I show up in my work. How much capacity I have for the people and things I care about. This year taught me a lot. It taught me that sometimes being told no is exactly what you need to find a better path forward. One that gives you more ownership, more independence, and...