Hi Reader,

Yesterday I celebrated the arrival of the Year of the Fire Horse, and I can already feel the shift. If you’re into metaphysics (or just curious), this will give you a fresh lens on your business this year.

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Last year carried snake energy – a season of shedding skins, letting go and uncomfortable growth.

For so many small business owners I support, 2025 felt like closing chapters: retiring offers, ending misaligned collaborations, outgrowing old identities.

Now, we’re in something new.

In numerology, 2026 is a Year 1 – the beginning of a new nine-year cycle.

In Chinese Astrology, the Horse is movement, ambition and freedom; add the fire element, and we get energy that rewards brave action, momentum and reinvention.

This isn’t a “wait and see” year. It’s a “saddle up and ride” year.

What this means for your marketing

I created a Fire Horse Marketing Forecast for small business owners over on Instagram – it’s fun, visual and designed to be saved and revisited. You can read it here and see if it lands for you.​​

Underneath the metaphysics, there’s a very real shift happening in marketing right now.

Brandwatch’s 2026 Digital Marketing Trends report shows mentions of “slop” – low-effort, generic content – jumped more than 200% in 2025, as people got tired of lazy posts flooding their feeds.

At the same time, online chatter about nostalgia grew 18%, with over 43 million conversations as people reached for content that feels comforting and familiar.

People are telling us exactly what they want:

1. Less copy-paste, more soul.
2. Less noise, more meaning.
3. Less perfection, more honest stories.

Fire Horse energy backs this: bolder, braver, more human.

A tiny Fire Horse challenge

This week, choose one place in your marketing where you’ve been playing it safe or going through the motions.

Ask yourself: “If I trusted my voice and my people a little more, what would I try here?”

Then take one visible, imperfect action in that direction.

This is how you build a new nine-year cycle: one brave step at a time.

With courage and clarity,

Roslyn 💛

P.S. Next week I’ll share something very practical: how to use AI in your marketing without going vanilla (a.k.a. boring), plus a worksheet to Protect Your Brand Voice.

ROSLYN FOO Marketing Strategist & Mentor, M. Comm Marketing CEO of Glamorazzi | Founder of Show Up School Paul Harris Fellow & Victorian Ambassador of Opportunity International Australia

How I can serve you:

• Want authentic marketing insights and motivation to deliver consistent marketing efforts for your business with clarity and creativity? Browse my marketing, branding and entrepreneurship articles.​
• Join Marketing & Mindset Instagram Channel for behind-the-scenes of my marketing work, get quick tips, new insights and creative ideas to inspire and empower your marketing journey

Thank you for giving this email your attention. I hope the content has served you well.

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