💌 THE MARKETING MOMENTUM MAIL

Hey Reader,

Last week's events reinforced that some of the best marketing doesn’t come from a straight-up funnel.
​
It comes from how we move through a room, share a table, or show up in a moment no one truly planned for. Because I certainly did not plan for these gems to drop!

🍽️ THE TRUFFLE MARKETING EFFECT

Sunday lunch was wholesome. One girlfriend, a bottle of Chablis, and a table spread of freshest produce from the South Melbourne Market on a crisp Melbourne afternoon.
​
The extravagance is because a stranger named Robert slid into my DM and dropped off a fresh black truffle from Manjimup (Western Australia).

​
Now is the perfect time to indulge in the Australian earthy gems — the season will end in just a few weeks.

​See how many dishes I pimped up from one single truffle - you can do it too!
​
​Tip: Just slide into Robert's DM to order yours @robert_profile​

🕯️ PRESENCE > PERFORMANCE The weekend prior, I led a private charity dinner at the home of John and Barbara Ralph. I was clueless to their legacy until our chats flowed in a very connected and engaging manner upon my arrival. ​ 12 eager diners sat around the dining table, smiling and anticipating the next wise words that John would spill. You see, he's the former CEO of Rio Tinto!!! ​ ​And yet — he was remarkably humble. Conversations were filled with humility; every turn of the chair was respectful; every shared glance held synergy. That’s How PERSONAL BRANDS SHOULD BE: ​Presence (And Actions) that speak LOUDER THAN WORDS.​ ​

🎤 NEW ENERGY AT MELBOURNE'S ICONIC JAZZ BAR

One evening last week, I headed to Bird’s Basement with my PR girlfriends. I showed up with no expectations other than a great time with my fellow female hustlers — until we were greeted by the gracious owner, who shared the vision of the newly renovated space, followed by a delicious 3-course dinner and drinks!
​
Then comes the surprise. We saw Lachie Gill live! I've never heard of him (thanks to my years of not watching TV) but omg, I am so glad to have encountered his music. What a brilliant singer-songwriter. He got us singing, swinging and for some, sobbing 😭

Check this out..

Write It Out (Stripped Back)... Write It Out - Stripped Back... PREVIEW   ​

His words are just so beautiful:

💡 EXCITING SHIFT IN MARKETING

NEWS: Instagram posts are now being indexed by Google. That means what you write — not just how it looks — is becoming searchable. ​ Think beyond the feed. Your voice can now rank, linger, and be found in moments that actually matter. 📍Example?​ Let’s say you shared a post on how to price your services — and someone Googles “how to price as a creative in Melbourne.” ​ If your post is clear, strategic and public, it could show up in their search. No ad spend. Nada. So go forth and lead with intentional words. Share what you stand for, skip the mystery because that is not cool for Mr Google.

Thanks for being here — in the rhythm and the realness.

Keep Showing Up, Reader!